How to Ace the “What Do You Know About Us?” Interview Question: A Step-by-Step Guide with Wipro as an Example

Landing your dream job as a fresher or student can feel like an uphill battle, especially when faced with tricky interview questions like “What do you know about us?” This question is more than just a test of your research skills—it’s a chance to showcase your understanding of the company’s DNA, values, and impact. In this blog, we’ll break down how to answer this question effectively, using Wipro as a practical example. 

 Why This Question Matters 

Interviewers ask “What do you know about us?” to gauge your interest in the company and your ability to align with its goals. It’s not just about regurgitating facts—it’s about demonstrating how well you understand the company’s mission, values, and priorities. By preparing thoroughly, you can turn this question into an opportunity to stand out. 

 The 5-Step Cheat Sheet to Answering the Question 

To answer this question effectively, follow this 5-step framework: 

1. Who Are They?

Start by understanding the company’s identity. For Wipro, their press releases provide a crisp overview. Here’s how Wipro describes itself: 

“Wipro is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world.”

 This summary gives you a high-level understanding of Wipro’s global presence and core offerings. 

2. What Do They Do? 

To dig deeper, look at case studies on the company’s website. Case studies reveal how the company solves real-world problems for its clients. For example, Wipro partnered with Yamaha to transform their customer service. 

– Problem Statement: Yamaha was overwhelmed with support calls from dealers and customers who lacked access to structured product information. 

– Solution: Wipro created a repository of 35,000 articles, making critical product information easily accessible to Yamaha dealers. 

– Impact: Yamaha’s support call volumes dropped by 25%, and 10,000 new chat transactions replaced labor-intensive calls. 

 This case study highlights Wipro’s ability to deliver impactful, future-ready solutions. 

3. What Are Their Values?

Values are the backbone of any organization. For Wipro, the founder Azim Premji’s principles play a significant role. In a video, Premji shared: 

“My grandfather started at 2 rupees per week as a businessman. He became extremely successful in rice trading, but on one simple principle—he was honest. My father had the same values, and I learned from my mother, who devoted her life to building an orthopedic hospital for crippled children. She fought for donations and never compromised on her mission.”

 This story underscores Wipro’s emphasis on honesty, integrity, and perseverance—values that have shaped the company’s success. 

4. Who Are the Key Stakeholders?

Understanding the company’s leadership is crucial. For Wipro: 

– Founder and Chairman: Azim Premji 

– Executive Chairman: Rishad Premji 

– CEO and MD:  Srinivas Pallia (Sreeni) 

 Additionally, research the local leadership structure for the role you’re applying for. Knowing who you’ll work under shows initiative and preparedness. 

5. What Are Their Top Priorities?

The CEO’s priorities reflect the company’s strategic direction. Wipro’s CEO, Srinivas Pallia, outlined five key priorities: 

1. Accelerate large deal momentum: Focus on acquiring new business. 
2. Strengthen relationships with large clients: Strategic account management. 
3. Industry-specific profits: Consulting and AI-driven solutions. 
4. Build AI-ready talent: Upskill employees to deliver industry-specific solutions. 
5. Simplify the operating model: Improve execution rigor and speed. 

 These priorities highlight Wipro’s focus on innovation, client relationships, and operational efficiency. 

 How to Deliver Your Answer in the Interview 

Now that you’ve done the research, how do you present it effectively? Here’s a smart approach: 

1. You can start with a 35,000-foot overview by quoting the “About Us” section of their press releases (found at the bottom). You can’t go wrong with it because it’s their version!
2. Dive deeper: Mention a case study that impressed you. For example: 

   “Having said that, I dug deeper and studied more about Wipro. In particular, I was fascinated by the way Wipro helped Yamaha transform their customer service. With your permission, can I talk about it?”

3. Engage the interviewer: By asking for permission, you subtly take control of the conversation and steer it toward your strengths. 

 This approach not only demonstrates your research but also positions you as a confident and thoughtful candidate. 

 Why This Approach Works 

– Differentiation: Most candidates don’t prepare this thoroughly, so you’ll stand out. 

– Confidence: By structuring your answer, you show clarity of thought. 

– Engagement: You keep the interviewer interested and focused on your strengths. 

 About Sell Like Mercury 

At Sell Like Mercury, we’re passionate about helping students and freshers land their dream jobs in reputed companies with excellent pay. Our founder, Sai Prasad, spent 15 years in the corporate world, hiring thousands of freshers. He noticed a gap between what colleges teach and what companies need, which inspired him to create Sell Like Mercury. 

Our courses—Corporate Communication, Group Discussion, and Interview Preparation—are designed to help you differentiate yourself and ace your interviews. Visit www.selllikemercury.com to learn more. 

 Final Thoughts 

The “What do you know about us?” question is your chance to shine. By following the 5-step framework and practicing your delivery, you can turn this question into a powerful opportunity to impress your interviewer. Remember, preparation is the key to success. 

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Author: Sai Prasad, CEO & Founder of Sell Like Mercury

Website: www.selllikemercury.com